In former days \” in hiding boudoir \” underwear idea also breaks old structure gradually
Enter 20 centuries 90 time, the underwear industry of our country basically has begun maturity, the fashionable tide of underwear also blows fiercer more. With Shanghai, guangdong, collective fractionation is 3 areas that Beijing is a delegate the pattern of 3 industries. Chinese mainland has had company of many 3000 underwear now, it is more in order to import, joint-stock, card of home made product is much. But the footstep that the underwear market of ourselves and international market conform already faster and faster.
As people life idea increasingly open, move outfit idea also produces apparent change, in former days \” in hiding boudoir \” underwear idea also breaks old structure gradually, underwear begins the eye shot of people, design, style, cast off simple with low-key, in the dress individual character that blends in fashionable avant-courier. Crowd of of the right age of Chinese female underwear has 200 million much, buy 3 underwear computation every year with everybody, chinese female buys demand every year to be in 600 million above, two cities of Beijing, Shanghai are annual the sale of medium, high-grade underwear is in 900 million yuan. Today, walk into each big market, it is the underwear design that consumes main body with the female, color, the style is sundry. Numerous brand also makes the female\’s consumer had more choice opportunities, let a female can bring some kind of feeling to watch on underwear consumption, the satisfaction of the mood. China appears in recent years \” famous brand effect \” , also make the name brand of female underwear becomes the pronoun of higher-priced commodity, in female group, appeared to wear the estate of famous brand, they lead tide, let the labour firewood estate with a few not high income, also be flourish in order to wear name tag, its consume kind more and more the one part that makes identity self-identity, contain the part that displays sexual consumption even. The female underwear that looks about the same on the market, can have the severalfold, price difference of a few times, its additional cost also becomes pair of owner social class to be decided really, with famous brand consumption indicates individual identity, appear in modern society particularly important. At present a few famous brands of domestic are like: Ou Difen, the increase rate of the market such as love is to rise sharply.
The underwear consumer of our country buys hasten reason to change, health is changed, vogue is changed, the brand is changed, internationalization, these are making underwear current the apparent feature with consumption. The phase is very mature to abroad the secret of famous underwear brand Victoria, we also more and more draw close to its, to it the distance also is pulled gradually close. 1 2 3 4