Nike Sportswear is first when Nike rolls out are changed infirmly \” motion \” concept, emphasize \” artistic feeling \” and \” modern way of life \” range of products, and this also is instantly sprotswear brand cannot ignore development trend.
　　 Couplet craft tactics appears is a trend
For instance NikeWhite mixes the product line that Nike Sportswear is independence of below Nike banner a few styles Sport Culture \” incorporate into one\’s own forces \” the work to same product line. NikeSportswear is Nike6 one of old main series. The revolution on the innovation on vision of NikeSportswear series confluence and science and technology, it is with the T-shirt exemple, cooperated to discharge the fabrics with wash-and-wear sweat with marked colour, rough written language.
Nike Sportswear(NSW) first special inn just was in new York on August 22 the 21Mercer Street of Soho area kicks off, nike Sportswear opens a new flagship store at will be in Japanese Tokyo on October 11 again now. This flagship store will be Asian area has NSW series product the most all ready shop, and NIKEi DStudio still is set inside inn, can subdue Wu with offerring individuation to order for the client.
Afterwards after this, bay of flourishing shopping heaven gong opens a store of flagship of the 3rd NikeSportswear again. Area of this Hong Kong also is design greatly most the most complete NikeSportswear specializes in inn to kicked off to ran royal group group inside inn that day, hundreds honored guest shows up on invitation, although the assembly room is decorated the place like the playground, but however atmosphere of athletics of it doesn\’t matter, was full of faker of butcher of mascot, cheering squad, hot dog, souvenir however instead, it is Nike even sweet the group is small the lively picture that feeds inn…
Kick off when, 3 when come from Japan and Hong Kong contemporary artists (organization) to convey pair of NikeSportswear and Nike company those are designed classically and special found a place for inside inn device of a few exhibitions.
These device include to have, follow Kei Richiitta of cameraman of superhuman vital energy is the Japanese reality that writes study of Terryidson of American famous cameraman 6 years 4 young Hong Kong athletes film 4 groups of photographs, the Nike that comes from Satomi Mizuuchi of artist of Japanese belle embroidery to use her special inwrought method to be made is classical and faddish person jacket \” Windrunner \” the Nike Sportswear new idea that uses high-definition animation expression with Silly Thing.
Reebok also spreads out collaboration with the artist ceaselessly, be like, special invite the collaboration of visual artist John Maeda that passes with the collaboration such as SONY, Cartier, shoe body uses computer formula to change mathematical operation and symbol the picture that has science fiction feeling and visual effect, those who speak youth persist one\’s old ways is idiosyncratic; And the Freestyle series that the brand rolls out mainly this year, after the Tokyo that afterwards ever rolled out in the past, Paris, Xin Deli, Madrid and new York, london of the 6th big city comes on stage eventually, shoe body uses herringbone and eucalyptus of plover style intention, cooperate the silhouette image of crow and London building, let everybody be experienced \” mist \” feelings.
　　 Capture \” fun \” the product sells greatly
According to coverage of Hong Kong media, at this late hour, of sneaker sell a site no longer with practical give priority to, \”Icing \” the appearance design that pack is attracted most instead.
Establish the figure that has Xin Rui to be in the fashionable young person that has consumptive latent capacity most, a lot of companies taste consumptive ability with be being produced to motion now the strongest 80 hind and 90 hind consume a group as key target, study habit of their daily be fond of, behavior and thinking way mainly.
This year Qiu Dong, reebok the as most well-known as the world game chess trademark \” Monopoly \” collaboration was rolled out \” strong opponent chess \” series, \”Strong opponent chess \” it is person of domestic young generation is hep actually \” great rich \” game, this Reverse Jam was printed on vamp \” strong opponent chess \” the chessboard of mark sex, the lovely picture of gentleman of the great rich between chessboard also makes the whole of shoe much a joking flavour, was full of game feeling and Tong Qu.
The integral design of series of Monopoly great rich used Reebok acute pace to bring think the fashionable series shoe that be proud. Series of male and female presents profusion colour — classical blue, bright and beautiful is yellow, give silver of a tangerine, bright look… outer view respect, it may be said of money of shoe of series of Monopoly great rich is to be gotten each coquettish. Vamp design was used extremely a lot of have pattern of great rich colorific, the caboodle that be like money, get car of Buddhist monastic discipline, antique to wait, bootlace of tailor-made double-faced bolt decorative pattern makes the dramatic appearance that weaves a bolt to roll on chessboard. Design of adscititious and unique great rich chessboard distributes galosh case, let young customer be experienced constantly relaxed and cheerful.
The fact proves, 80 hind the young customer that gives priority to body goes after novelty, once they are maintained \” interesting \” , dig down automatical. This year the beginning of the year, ceng Youyi money \” shoe of escape from prison \” appear on Li Ning goods shelves, suffer fully seek the beautiful theatrical work that hold in both hands \” escape from prison \” medium paper crane element is gone to by application among vamp design, still deserve to have that classical dialogue \” It \’ Sreal \” , the vermicelli made from bean starch that lets Michael in succession bend bursa.
And when the popularity on the network \” 囧 culture \” on the sneaker that is used to Li Ning, be held in both hands by heat again success will come when conditions are ripe. At the beginning of July, of Li Ning \” 囧 \” in the eye shot that the shoe appears in consumer — this galosh shares 4 color, arrive from bright-coloured green gradual change black, representing arrive from light but the state of mind with sadness. Besides \” 囧 \” word, vamp still has all sorts of \” 囧 \” the face of shape, all be 80 hind the cartoon character that birth youth is familiar with as a child, zha of black cat superintendent, where and bag are for instance fair. These characters have sense of humor very much through the processing of caricature, aroused the 80 nostalgic clues after quickly, lift heat because of resonance of some kind of mood to sell tide, a lot of people in the forum that wet person collects are talking \” 囧 \” shoe, they feel this shoe \” very 囧 is very lovely \” .
The heat of these two shoe sells those who let consumer realise Li Ning is to make athletic product not just, it is a creative brand more. Perhaps \” 囧 \” agitation can go very quickly. But other and new element still is met appear ceaselessly from each corners of the life come. Always should pay close attention to fashionable crowd only \” excited dot \” , understand the constant change of their fun place and lifestyle, can go before tide.
　　 The innovation below lifestyle dominant
Increase of consciousness ceaselessly as domestic consumer environmental protection, people begins to advocate the lifestyle that is ideal with environmental protection, health, such lifestyle also becomes prevailing custom gradually, sweep across the whole world quickly. While lifestyle of this kind of healthy environmental protection is popular, also driving numerous enterprise to explore development to accord with the good product of consumer of this kind of state of mind ceaselessly.
\”Slow motion \” agitation, gem gal is taken, fast the product idea such as shoe of dry pants, pedestrian shoe, slow running shoes, walk with vigorous strides emerges in endlessly, the gem gal image that Adidasi\’s newest door inn advertisement also changed a static state in order to attract more woman customer.
Current, companies of a lot of production of shoe line of business had realized home the importance of environmental protection of science and technology. Many large shoe look forward to rolled out environmental protection shoe in succession, the upsurge of a sale was caused in home.
Noble bird rolls out \” happy ah shoe \” it is a basis instantly is the hottest \” LOHAS happy work \” the concept is designed and become, advocate a kind but durative healthy lifestyle.
\”Happy ah shoe \” a lot of human nature was blended in to change an element in the design. Labour learns to design and shoe is become according to human body, shoe bed first-rate joint sole, the massage of sole is small at the same time grain can promote haemal circulation, increase easy to be mixed moderately pliability. Pairs of whole shoes not only comfortable softness is very light still, gross weight is less than 200 grams. And the mark that makes double shoe do not have a seam on craft, the technology of aperture drifting side inside the shoe can make air 360 degrees of current circulations, can avoid water of low water ooze, crural ministry also has enough space to let airiness. Choose to go up in material, happy ah what the shoe uses is free from contamination is newest contain material of 3D of raw material of balata pink EVA to pledge. As we have learned, this kind of material is qualitative not only environmental protection, and have tall toughness flexibility 400 ï¼… are outspread ability, make sure crural ministry can bend at will, natural extend. Accordingly, \”Happy ah shoe \” still can press step on slipper to wear, also can undertake cleaning with washing machine.
Sportswear equipment development of future gets undoubtedly Olympic Games \” green \” the deepness influence of the concept becomes mainstream trend gradually. This shows, athletic brand wants to establish sufficient calcaneal in intense market competition, the favour that gains customer must ceaseless hunting more the idea of the healthy life that accords with modern, counterpoint raises the additional cost of the product, make sure the product changes ceaselessly ceaselessly.