Bao Geli whole world is presiding apparitor FRANCESCO TRAPANI
\”I am in all the time to familial him proof \”
1984, telapani of 27 years old abandoned London investing the letter of appointment of the bank, join Bao Geli of household company BVLGARI. In 25 years of after this, the jeweller\’s that he gets on square of this Italy Rome, extend the whole world the 3rd big jeweller. Accept \” outside beach pictorial \” when the special interview, he says: \”Right familial and character, my part is a businessman, my uncles just are the jeweller of truly perfectness craft.
1984, francisco. Telapani (Francesco Trapani) gets ready good luggage, preparation bleachs ocean to cross the sea to invest a bank to work to London. \”That year, my university graduates, the feeling is in familial in the job does not have what fun. \” right now, two his uncles find him: \”If you are willing to stay, presiding apparitor of Bao Geli is not you to not be belonged to. Presiding apparitor of Bao Geli is not you to not be belonged to..
Old hind, bao Geli is familial when speaking of this major option, everybody laughs at character: \”This is a gamble. We press treasure on our most trustful person, that\’s what it all adds up to. That\’s what it all adds up to..
< ã€€ ã€€ , telapani had received Baogeli\’s crosier from inside elder hand, take up the post of presiding apparitor, then this familial jeweller\’s that gets on Italian Rome square, extend become the 3rd big jeweller of world. Refer comes 25 years everything what what he does, him Telapani sums up so: \”Yes, wherefrom year begin me to be in all the time to familial him proof. Wherefrom year begin me to be in all the time to familial him proof..
\”I spent 10 years of time probably, will persuade my mother\’s brothers slowly. \” Telapani says, \”I still remember in one\’s childhood, a few my grandfather and his elder brothers, discuss how to buy gem raw material to Europe, United States together in the home, diversity and globalization are in we are familial be come down in one continuous line actually. I think myself, my uncles are doing the business with the ancestor. I think myself, my uncles are doing the business with the ancestor..
Nowadays, bao Geli jeweller\’s shows body new York eventually the 5th highway and world each district.
American is pressed down on the 5th highway \”
Be in early 1970, jeweller\’s comes to Bao Geli to the United States. But no matter the guest platoon outside inn rises how long team, bao Geli can close afternoon, enjoy 3 hours of leisure afternoon days. This is the Italian\’s habit.
< ã€€ but the American native land culture of all these and fast rhythm is antipathetic however. This, telapani is chaired established be located in new York the new store of Bao Geli jewelry of the 5th highway. Its on it is Difanni, corner office is Kadeya. \”Competition is unusually intense, you must think method presses down American on the 5th highway. You must think method presses down American on the 5th highway..
2000, course of study enters global luxury and buy a times. Gucci president De Suoluo allows to say frankly when: \”Who hangs out whose shingle on stock market trade, who has to grow continuously to investor promise. Can resemble us such luxury business, cong Mou began, brand growth can reach the limit, buy luxurious brand ability to continue to extend only. Buy luxurious brand ability to continue to extend only..
Telapani also adopted this one strategy, but his develop a new style or a new method of one\’s own: Bao Geli not only wholy-owned bought Switzerland Gerald Genta S.A of manufacturer of high-grade wrist watch, Daniel Roth S.A, still bought Manufacturede Haute Horlogerie S.A. . 2005, below the introduction of CadransDesign company offer that Bao Geli will make high-end dial plate again, they bought after this again Prestige D of business of production of watch chain of watch chain of top class steeliness and precious metal \’ Or company. 2007, bao Geli group bought major to design the company of Swiss Finger S.A that as complex as production high end wrist expresses, finished Baogeli basically to have the fore-and-aft technology conformity of strategic meaning. \”My purpose is the get through of fluctuation industry catenary that expresses wrist, business of this top class watch very few somebody so do. Business of this top class watch very few somebody so do..
On new field, telapani generated strong interest to hotel industry. He offerred public house of high-quality goods of first Bao Geli in Milan 2001, was in 2006 of scene charming and gentle cling to li island build costly go vacationing village. Very fast, bao Geli makes the big group that owns property of billions of dollar, employee number reached 3600 people. Be in 10 years of in the past, bao Geli\’s outstanding achievement grew 10 times.
\”One in an instant, bao Geli of my in control of already 25 years. \” Telapani sighs with emotion: \”Fortunately, I already to me familial understand myself with investor card. Be in outspread company while, our brand is more powerful than in the past also. Our brand is more powerful than in the past also..
Speak of the management of household company, express as the Telapani of thing of assistant manager of association of industry of Italian high end, \”I am the most painful the petticoat influence in hate Italy enterprise. If in a household company, father is a president, the son is apparitor, the elder sister is market control, that is not will promote a person according to outstanding achievement. That is not will promote a person according to outstanding achievement..
In Bao Geli group, telapani gets the air likely, \”Since connect me to be able to get the air, that everybody loses the job likely; This tells our employee, they cannot too laches. They cannot too laches..
ã€€ B= \” outside beach pictorial \” T= Francisco. Telapani (FRANCESCO TRAPANI)
B: Taste an industry in luxury allegedly, bao Geli created a miracle: Found 120 years to come, never appear deficit. Is the pressure that this gives you great?
T: Be, this is an interesting question. Myself also is thinking so. We are household company is mixed appear on the market the knot of the company is fit, we are not the household companies on traditional sense, not be to rely on petticoat influence to safeguard, however outstanding achievement of be particular about. Bao Geli is had household company and appear on the market the company\’s both good qualities. It is very important to still have a bit, luxury is a very good industry.
B: Crisis of banking of this wall street, do you think to you can affect luxury trade of China?
T: Although I am not the economist of world bank, but I also read report of a few economy. Chinese economy comparatives to depend on exit partly, this so the crisis affirms to Chinese economy is not a good news, can have certain blow. But good side is Chinese government can be pulled certainly move inside need. Economy of next year China can maintain the growth of 8 ï¼… as before, I feel this has been a very healthy number, this also shows luxury industry won\’t suffer very big effect in China.
B: Since this year, numerous luxury business began to cancel agential mode, begin straight run, you how look upon this? Can you consider to cooperate in China and agent? You how do inn of look upon straight battalion and agent extend pattern two kinds this?
T: The pattern that we may take with a lot of luxury business is different, the representative still is straight battalion, this depends on every company\’s different strategy. We enter China before 5 years, with respect to the economic environment at that time, we chose straight battalion, such is helpful for that be on guard risk. Went 5 years now, our straight battalion inn had achieved 11. After having certain dimensions, I can consider an agent instead. Now, our wrist watch considers such form. I pay equal attention to to these two lines.
B: Baogelitong often takes newest ratio defective product to Japanese market first, with respect to Asian market character, how are you to compare China and Japan of these two markets?
T: I think the fact is not such, sometimes perhaps we can be Japanese market technically to develop a perfume. Japan is one of best markets that luxury consumes, also be our biggest market, but its development speed is inferior to China apparently fast. China is a the most important rising market, here population numerous and spending is massive, I think 5-7 after year, china will be the market that global luxury pays close attention to most.
B: Current, is the Chinese market strategy that you formulate what kind of?
T: Annual with respect to Chinese market I should answer a question a lot of times. We increase the devoted, number that enlarges straight battalion inn even, and increase the cooperation of the brand, especially wrist watch.