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Bao Geli whole world is presiding apparitor FRANCESCO TRAPANI

\”I am in all the time to familial him proof \”

1984, telapani of 27 years old abandoned London investing the letter of appointment of the bank, join Bao Geli of household company BVLGARI. In 25 years of after this, the jeweller\’s that he gets on square of this Italy Rome, extend the whole world the 3rd big jeweller. Accept \” outside beach pictorial \” when the special interview, he says: \”Right familial and character, my part is a businessman, my uncles just are the jeweller of truly perfectness craft.

1984, francisco. Telapani (Francesco Trapani) gets ready good luggage, preparation bleachs ocean to cross the sea to invest a bank to work to London. \”That year, my university graduates, the feeling is in familial in the job does not have what fun. \” right now, two his uncles find him: \”If you are willing to stay, presiding apparitor of Bao Geli is not you to not be belonged to. Presiding apparitor of Bao Geli is not you to not be belonged to..

Old hind, bao Geli is familial when speaking of this major option, everybody laughs at character: \”This is a gamble. We press treasure on our most trustful person, that\’s what it all adds up to. That\’s what it all adds up to..

< 　 　 , telapani had received Baogeli\’s crosier from inside elder hand, take up the post of presiding apparitor, then this familial jeweller\’s that gets on Italian Rome square, extend become the 3rd big jeweller of world. Refer comes 25 years everything what what he does, him Telapani sums up so: \”Yes, wherefrom year begin me to be in all the time to familial him proof. Wherefrom year begin me to be in all the time to familial him proof..

\”I spent 10 years of time probably, will persuade my mother\’s brothers slowly. \” Telapani says, \”I still remember in one\’s childhood, a few my grandfather and his elder brothers, discuss how to buy gem raw material to Europe, United States together in the home, diversity and globalization are in we are familial be come down in one continuous line actually. I think myself, my uncles are doing the business with the ancestor. I think myself, my uncles are doing the business with the ancestor..

Nowadays, bao Geli jeweller\’s shows body new York eventually the 5th highway and world each district.

American is pressed down on the 5th highway \”

Be in early 1970, jeweller\’s comes to Bao Geli to the United States. But no matter the guest platoon outside inn rises how long team, bao Geli can close afternoon, enjoy 3 hours of leisure afternoon days. This is the Italian\’s habit.

< 　 but the American native land culture of all these and fast rhythm is antipathetic however. This, telapani is chaired established be located in new York the new store of Bao Geli jewelry of the 5th highway. Its on it is Difanni, corner office is Kadeya. \”Competition is unusually intense, you must think method presses down American on the 5th highway. You must think method presses down American on the 5th highway..

2000, course of study enters global luxury and buy a times. Gucci president De Suoluo allows to say frankly when: \”Who hangs out whose shingle on stock market trade, who has to grow continuously to investor promise. Can resemble us such luxury business, cong Mou began, brand growth can reach the limit, buy luxurious brand ability to continue to extend only. Buy luxurious brand ability to continue to extend only..

Telapani also adopted this one strategy, but his develop a new style or a new method of one\’s own: Bao Geli not only wholy-owned bought Switzerland Gerald Genta S.A of manufacturer of high-grade wrist watch, Daniel Roth S.A, still bought Manufacturede Haute Horlogerie S.A. . 2005, below the introduction of CadransDesign company offer that Bao Geli will make high-end dial plate again, they bought after this again Prestige D of business of production of watch chain of watch chain of top class steeliness and precious metal \’ Or company. 2007, bao Geli group bought major to design the company of Swiss Finger S.A that as complex as production high end wrist expresses, finished Baogeli basically to have the fore-and-aft technology conformity of strategic meaning. \”My purpose is the get through of fluctuation industry catenary that expresses wrist, business of this top class watch very few somebody so do. Business of this top class watch very few somebody so do..

On new field, telapani generated strong interest to hotel industry. He offerred public house of high-quality goods of first Bao Geli in Milan 2001, was in 2006 of scene charming and gentle cling to li island build costly go vacationing village. Very fast, bao Geli makes the big group that owns property of billions of dollar, employee number reached 3600 people. Be in 10 years of in the past, bao Geli\’s outstanding achievement grew 10 times.

\”One in an instant, bao Geli of my in control of already 25 years. \” Telapani sighs with emotion: \”Fortunately, I already to me familial understand myself with investor card. Be in outspread company while, our brand is more powerful than in the past also. Our brand is more powerful than in the past also..

Speak of the management of household company, express as the Telapani of thing of assistant manager of association of industry of Italian high end, \”I am the most painful the petticoat influence in hate Italy enterprise. If in a household company, father is a president, the son is apparitor, the elder sister is market control, that is not will promote a person according to outstanding achievement. That is not will promote a person according to outstanding achievement..

In Bao Geli group, telapani gets the air likely, \”Since connect me to be able to get the air, that everybody loses the job likely; This tells our employee, they cannot too laches. They cannot too laches..

　 B= \” outside beach pictorial \” T= Francisco. Telapani (FRANCESCO TRAPANI)

B: Taste an industry in luxury allegedly, bao Geli created a miracle: Found 120 years to come, never appear deficit. Is the pressure that this gives you great?

T: Be, this is an interesting question. Myself also is thinking so. We are household company is mixed appear on the market the knot of the company is fit, we are not the household companies on traditional sense, not be to rely on petticoat influence to safeguard, however outstanding achievement of be particular about. Bao Geli is had household company and appear on the market the company\’s both good qualities. It is very important to still have a bit, luxury is a very good industry.

B: Crisis of banking of this wall street, do you think to you can affect luxury trade of China?

T: Although I am not the economist of world bank, but I also read report of a few economy. Chinese economy comparatives to depend on exit partly, this so the crisis affirms to Chinese economy is not a good news, can have certain blow. But good side is Chinese government can be pulled certainly move inside need. Economy of next year China can maintain the growth of 8 ï¼… as before, I feel this has been a very healthy number, this also shows luxury industry won\’t suffer very big effect in China.

B: Since this year, numerous luxury business began to cancel agential mode, begin straight run, you how look upon this? Can you consider to cooperate in China and agent? You how do inn of look upon straight battalion and agent extend pattern two kinds this?

T: The pattern that we may take with a lot of luxury business is different, the representative still is straight battalion, this depends on every company\’s different strategy. We enter China before 5 years, with respect to the economic environment at that time, we chose straight battalion, such is helpful for that be on guard risk. Went 5 years now, our straight battalion inn had achieved 11. After having certain dimensions, I can consider an agent instead. Now, our wrist watch considers such form. I pay equal attention to to these two lines.

B: Baogelitong often takes newest ratio defective product to Japanese market first, with respect to Asian market character, how are you to compare China and Japan of these two markets?

T: I think the fact is not such, sometimes perhaps we can be Japanese market technically to develop a perfume. Japan is one of best markets that luxury consumes, also be our biggest market, but its development speed is inferior to China apparently fast. China is a the most important rising market, here population numerous and spending is massive, I think 5-7 after year, china will be the market that global luxury pays close attention to most.

B: Current, is the Chinese market strategy that you formulate what kind of?

T: Annual with respect to Chinese market I should answer a question a lot of times. We increase the devoted, number that enlarges straight battalion inn even, and increase the cooperation of the brand, especially wrist watch.

In former days \” in hiding boudoir \” underwear idea also breaks old structure gradually

Enter 20 centuries 90 time, the underwear industry of our country basically has begun maturity, the fashionable tide of underwear also blows fiercer more. With Shanghai, guangdong, collective fractionation is 3 areas that Beijing is a delegate the pattern of 3 industries. Chinese mainland has had company of many 3000 underwear now, it is more in order to import, joint-stock, card of home made product is much. But the footstep that the underwear market of ourselves and international market conform already faster and faster.

As people life idea increasingly open, move outfit idea also produces apparent change, in former days \” in hiding boudoir \” underwear idea also breaks old structure gradually, underwear begins the eye shot of people, design, style, cast off simple with low-key, in the dress individual character that blends in fashionable avant-courier. Crowd of of the right age of Chinese female underwear has 200 million much, buy 3 underwear computation every year with everybody, chinese female buys demand every year to be in 600 million above, two cities of Beijing, Shanghai are annual the sale of medium, high-grade underwear is in 900 million yuan. Today, walk into each big market, it is the underwear design that consumes main body with the female, color, the style is sundry. Numerous brand also makes the female\’s consumer had more choice opportunities, let a female can bring some kind of feeling to watch on underwear consumption, the satisfaction of the mood. China appears in recent years \” famous brand effect \” , also make the name brand of female underwear becomes the pronoun of higher-priced commodity, in female group, appeared to wear the estate of famous brand, they lead tide, let the labour firewood estate with a few not high income, also be flourish in order to wear name tag, its consume kind more and more the one part that makes identity self-identity, contain the part that displays sexual consumption even. The female underwear that looks about the same on the market, can have the severalfold, price difference of a few times, its additional cost also becomes pair of owner social class to be decided really, with famous brand consumption indicates individual identity, appear in modern society particularly important. At present a few famous brands of domestic are like: Ou Difen, the increase rate of the market such as love is to rise sharply.

The underwear consumer of our country buys hasten reason to change, health is changed, vogue is changed, the brand is changed, internationalization, these are making underwear current the apparent feature with consumption. The phase is very mature to abroad the secret of famous underwear brand Victoria, we also more and more draw close to its, to it the distance also is pulled gradually close. 1 2 3 4

Threaten wants “ regression “ dress advocate the Yageer of course of study not “ contractive battlefront “ , had again instead with great quantity.

Announcement weighed Yageer recently, its are wholy-owned limited company contest of course of study of buy of Er of subsidiary elegant dagger gets area of center of city of Yin of peaceful wave city a the biggest house uses the land, contest buys the price 1.028 billion yuan, convert floor price 8707 yuan / square metre.

As the get warm again after a cold spell of landed course of study and capital market, yageer “ ready to do sth “ . Contradiction depends on: Before interest temptation, do abiding profit orientation of future and core competition ability where?

　　 Resist temptation hard

Consult Yageer 2008 annals, yageer already had floor area to make an appointment with the land of 4.48 million square metre to lay in at present, enough supports the development that did not come 3 years.

As estate get warm again after a cold spell, the enthusiasm taking the land that Yageer depresses for a time is ignited once more.

As 1992 with respect to sortie estate market veteran, enter after 2000, yageer increased the investment strength in estate domain abruptly, claim to plan to make real estate Wu into national estate company inside 5 years. Still come out for a time Yageer drafts estate board piece tear apart appear on the market.

But the outside also is anxious for a time, costly land reserve can become Yageer in the near future management burden.

When accepting media to interview, li Rucheng of person of door of palm of elegant dagger Er admits countrywide estate market one round more large-scale adjust extremely urgent.

For this, li Rucheng decided the strategy of house property business below one round to Yageer: “Should have control gender, put delay investment and development rhythm selectively, hand-in-hand travel is adjusted certainly “ . He says, yageer will with static apply the brake, seek after deciding, move, purchase land not blindly.

Almost meanwhile, capital market risk is increased, equity investment business of Yageer meets with repeatedly shrink. 3 quarterly reports showed Yageer 2008, the market prise of project of investment of company negotiable securities already dropped 13.5 billion yuan of the beginning of the year from 2008 10.4 billion yuan, profit of company net profit drops compared to the same period 43.55% .

Be based on the consideration of pair of capital market risks, plum of the end of the year was like get married to establish triumphant stone to invest a company in group company from assume leadership 2008, by professional group assistance is opposite already some partial finance capital undertake administrative, the level that tries to will invest business to turn to group company from joint-stock company gradually will operate, in order to reduce a risk.

　　 Slippery advocate course of study

Estate and equity investment field once huge success, masked dress of elegant dagger Er for a time almost advocate course of study.

Browse in last few years annals discovers Yageer not hard, dress is spent to the contribution of profit of elegant dagger Er smaller and smaller. The total sales revenue of elegant 2002 Gore is 2.4 billion yuan, the gross income of shirt and suit is 1.3 billion yuan, 54% what hold whole sale. Its sales revenue was 6 billion yuan 2006, among them the gross income of shirt and suit is 1.7 billion yuan, occupy only 28% .

During this, estate income increases 1.9 billion yuan of 2006 from 500 million yuan of 2002, increased 280 ï¼… . In addition, because successful investment is medium bank of letter negotiable securities, Ning Bo, medium base the equity of much home company such as foreign trade, when the river rises the boat goes up too of share price of elegant dagger Er.

Economic situation is grim, the market is in to Yageer on real estate and equity investment business be anxious to grow day and day. Yageer begins to try regression advocate course of study.

Chen Zhigao of vice president of group of elegant dagger Er expresses even, yageer already was the target that establish dress sale grew 20 ï¼… 2009.

“Yageer never deviate advocate course of study, dress is Yageer‘s foundation from beginning to end, we all the time very doing attentively. “ accepting when interviewing, li Rucheng replies so.

Although Yageer claims to won‘t abandon dress advocate course of study, but it is already special and difficult to want to achieve big breakthrough in garment industry direction.

The analyst that combines negotiable securities barks Chengdu devotes oneself to Yageer‘s research for a long time, arrive for many times survey of elegant dagger Er. Look in her, dress of elegant dagger Er advocate one of main predicament of course of study depend on his cannot evasive the inadequacy that its exist in respect of operation of products plan, brand and risk, “Yageer begins to be faced with bottleneck in respect of costume sale in domestic market, the space that promotes the market portion further namely already more and more finite, the ceiling that grow is seen dimly. The ceiling that grow is seen dimly..

To this, xin Yu of Liu of Dong Bi of elegant dagger Er, the company is adopting the strategy that makes market of big country costume further, the promotion that includes pair of new brand HSM.

Of new brand breed be not accomplish in one move. Wang Rong introduces, of new brand roll out need 3~5 normally year breed period, in the time that this means Yageer to be in nearly two years earnings still is achieved in the brand anew unlikely.

In addition, the personage inside course of study does not value current costume market. Country golden negotiable securities (prices) analyst Zhang Bin expresses to the author, at present the circumstance of spin industry nots allow hopeful, overall 2009 exit may be negative growth, battalion closes may be keep balance or digit grows.

　　 Industrial confusing bureau

Do the development direction of future of elegant dagger Er and industrial profit drop where? This one elegant Ge Erliang‘s long problem.

Although eye go to the fields produced the trend of get warm again after a cold spell of course of study to drive Yageer‘s share price advantageously to rise, as capital market get warm again after a cold spell, equity invests a risk also gradually hasten is dispersive. The become divided between each business already showed Dan Yage Er slowly.

Look in Wang Rong, yageer is traditional advocate the gain ability of spin of course of study and dress somewhat abate, especially textile Wu income is added fast be in with gain ability hasten delay. The space that promotes again on dress business is limited.

And the contribution of Wu of the real estate before this and equity yield to net profit is very remarkable already, achieve 53% , apparent prep above is traditional advocate course of study, masked for a time advocate the ray of business Wu.

Invest to Wu of spin dress, real estate and equity, what is strategy of company future development? This is in the topic that interior of elegant dagger Er is a closely guard a secret. Be in and “ China runs a newspaper “ in author contact, xin Yu of Dong Bi Liu just emphasizes again and again, “We are current Wu of 3 great undertaking takes seriously very much. Yageerxi hopes to establish the growth pattern of three-layer business chain. The cash of spin dress flows can use at feeding back capital concentrated model real estate, financial investment is to was whole industry to offer ‘ financial reservoir ‘ the safeguard of type and development space, 3 person between can form benign and interactive. 3 person between can form benign and interactive..

361 ° go to business of outback sporting goods formally harbor pan. Yesterday is 361 ° first days IPO, be in this second issue 500 million new in, 450 million match carry out for international, 50 million fair development make work, additionally 15% match equity above quota. 361 ° every hand 1000, price of raise capital by floating shares reachs 4.35 yuan in 3.15 yuan, collect money dimensions 1.575 billion reach 2.175 billion yuan. Additionally the message says, obtain plute of a Hong Kong and fund of a few investment to become a shareholder, this the international of IPO matchs 361 ° carry out part already by subscribe of full specified amount.

　　 Annual gross profit makes an appointment with 348 million yuan

　　The data that publishs according to 361 ° respect shows, at present its save city 31 times inside to have store of more than 5900 retail doors, company plan reachs more than 6900 at will selling a network to increase in June 2010, plan to open 25 flagship store. 361 ° are forecasted, up to by this year June, company annual gross profit is 348 million RMB, relatively the corresponding period grew 3.51 2007 times. Wool interest rate is 26.42% , relatively gross profit of the corresponding period led 20.64% growth 2007 5.78 percent.

In addition, 361 ° respect predicts, year capital spending is 150 million yuan of RMB this year, basically use at purchasing land access and the construction cost of concerned workshop.

As we have learned, this 361 ° appear on the market predict to collect money one billion seven hundred and forty-one million two hundred thousand HK dollar, among them 39% meetings are used at advertisement, assistance main sports activity and sale, what reach promotion company brand in order to develop is famous degree; Company of development of 32% in order to is in the workshop of the Fujian Province; The others uses as research and development and fund of general run transport.

　　 Will be in Hong Kong on June 30 advocate board hang out one‘s shingle

　　“361 ° can put the emphasis in outback market, enter overseas market without the plan at present. “ vice-president Xia Youqun expresses. As we have learned, 361 ° still will start childen‘s garments business in next year, the likelihood inside 9 years after predicting brings profit contribution.

As to itself and had been in harbor the Li Ning that appear on the market [20.00 -0.50%] sports, how to step sports [8.21 0.12%] and Chinese tendercy [pattern of 4.84 -0.82%] profit is similar, the prospective trend hard to avoid of 361 ° can be taken by capital market do with the enterprise such as Li Ning quite, xia Youqun expresses, because company product fixed position uprights with the age the 16 consumption that come 25 years old group give priority to, reach in promotion pack wait for a respect also with this client group for core, have not at business of general sporting goods.

As we have learned, this the specific time of IPO is on June 18 – on June 23, will be in Hong Kong on June 30 advocate board hang out one‘s shingle.

361 ° go to business of outback sporting goods formally harbor pan. Yesterday is 361 ° first days IPO, be in this second issue 500 million new in, 450 million match carry out for international, 50 million fair development make work, additionally 15% match equity above quota. 361 ° every hand 1000, price of raise capital by floating shares reachs 4.35 yuan in 3.15 yuan, collect money dimensions 1.575 billion reach 2.175 billion yuan. Additionally the message says, obtain plute of a Hong Kong and fund of a few investment to become a shareholder, this the international of IPO matchs 361 ° carry out part already by subscribe of full specified amount.

　　 Annual gross profit makes an appointment with 348 million yuan

　　The data that publishs according to 361 ° respect shows, at present its save city 31 times inside to have store of more than 5900 retail doors, company plan reachs more than 6900 at will selling a network to increase in June 2010, plan to open 25 flagship store. 361 ° are forecasted, up to by this year June, company annual gross profit is 348 million RMB, relatively the corresponding period grew 3.51 2007 times. Wool interest rate is 26.42% , relatively gross profit of the corresponding period led 20.64% growth 2007 5.78 percent.

In addition, 361 ° respect predicts, year capital spending is 150 million yuan of RMB this year, basically use at purchasing land access and the construction cost of concerned workshop.

As we have learned, this 361 ° appear on the market predict to collect money one billion seven hundred and forty-one million two hundred thousand HK dollar, among them 39% meetings are used at advertisement, assistance main sports activity and sale, what reach promotion company brand in order to develop is famous degree; Company of development of 32% in order to is in the workshop of the Fujian Province; The others uses as research and development and fund of general run transport.

　　 Will be in Hong Kong on June 30 advocate board hang out one‘s shingle

　　“361 ° can put the emphasis in outback market, enter overseas market without the plan at present. “ vice-president Xia Youqun expresses. As we have learned, 361 ° still will start childen‘s garments business in next year, the likelihood inside 9 years after predicting brings profit contribution.

As to itself and had been in harbor the Li Ning that appear on the market [20.00 -0.50%] sports, how to step sports [8.21 0.12%] and Chinese tendercy [pattern of 4.84 -0.82%] profit is similar, the prospective trend hard to avoid of 361 ° can be taken by capital market do with the enterprise such as Li Ning quite, xia Youqun expresses, because company product fixed position uprights with the age the 16 consumption that come 25 years old group give priority to, reach in promotion pack wait for a respect also with this client group for core, have not at business of general sporting goods.

As we have learned, this the specific time of IPO is on June 18 – on June 23, will be in Hong Kong on June 30 advocate board hang out one‘s shingle.

Be in economist people when still discussing global economy to whether begin get warm again after a cold spell, a lot of athletic brand companies of home already were preparing each matters concerned that its appear on the market actively however.

Enter June, chinese kit acts the role of a brand be equal to gram group (the following abbreviation be equal to gram) with limited company of 361 degrees of international (the following abbreviation 361 ° ) the sprint phase that greeted Hong Kong to appear on the market. On June 8, 361 ° appear on the market through Hong Kong listen dispatch begins a road to perform level; And disclose according to message personage, be equal to the gram also will finish IPO in the 3rd quarter. The Li Ning before Jiashangzhi, how to step and the abroad success that Hong Xinger overcomes appears on the market, domestic sports brand is being entered appear on the market climax period.

　　 Enthusiastic as before

“Indebted swarm into ceaselessly at heating up money, appear on the market in Hong Kong greeted god-given ‘ window period ‘ , two companies plan to plan market fund 400 million dollar. “ message personage says to the reporter, although these inland move of the brand appear on the market the plan got the block up of financial crisis, but they do not have a change to appear on the market at first plan, and happen to coincide ground apt our market of condition foreign capital.

Be equal to Xu Zhihua of general manager of gram group group‘s closest high-key appearing is to be in a company to obtain illicit collect fund to invest an orgnaization to make an appointment with the media that 60 million dollar invests to meet on the meeting. “This should be last rounds of financing before the company appears on the market. Capital internationalization is the substantial of company internationalization. “ Xu Zhihua expresses to the reporter.

In fact, a gram need capital in be in ascendant orbit is further open the market. “Appear on the market early according to plan, but from last year second half of the year begins, global economy environment turns quickly poor, this plan must be laid aside. “ but the personage that is close to a gram discloses, from home the four seasons of manufacturer of each general Yo dress is spent order goods meeting circumstance looks, big environment of circumstance excel economy, occurrence materiality of reason IPO hopeful makes progress. In addition, the near future invests market mood to improve, drive field of new stock market at the same time active, also be one of main reasons.

Outback motion brand favors our market of condition foreign capital, because passed development of before a few years,basically be, these enterprises begin to move toward an international market in succession after inland had market base. And “ the substantial that capital internationalization is company internationalization “ . Xu Zhihua says to the reporter.

Outside dividing a gram, xia Youqun of 361 ° vice-president ever also expressed when accepting a reporter to interview, of the company appear on the market preparative work has been finished, await equal opportunity only.

　　 Jin Jiang board piece

Be similar to a gram and 361 ° , the enterprise that pursuit appears on the market still has a lot of.

Gathered together how to step, the Chinese sneaker such as 361 ° , De Erhui, Jordan is famous a the Chen Daizhen of the enterprise is Jin Jiang common small town, because in last few years appear on the market tide and gain fame.

According to reporter understanding, be fond of so that although choose,the Jin Jiang such as dragon, De Erhui, Kinglake knows renown motion brand appear on the market the spot is different, but appear on the market the plan happens to coincide the ground is surely inside nearly two years. A personage of know the inside story discloses, “The plan that is fond of the brand that get a surname is finished 2009 appear on the market, the target after financing should enlarge enterprise dimensions, 2 should buy a few otherer second-class brand. 2 should buy a few otherer second-class brand..

“Exact number is, 15 Fujian shoe kind the enterprise is possible overseas appears on the market, but specific appear on the market time is uncertain. “ Fujian Province shoe kind Chen Jian of guild deputy secretary-general introduces to the reporter. Those who deserve attention is, to urge these companies appear on the market pace, local government and guild are in take an active part in.

The manner of local government is to encourage, support, for instance every enterprise that appears on the market successfully may be obtained millions of cash award, enjoy special treatment on taxation policy at the same time. More important is, 2009, chinese shoe kind total volume of retail sales will achieve 212 billion yuan, 161 billion yuan of growth than 2006 30% . “Abroad capital market special value outback shoe kind the company grows prospect. “ say of old carry out.

　　 Example action

OK and affirmative is, tendercy of Li Ning, China and the success that grand star Er overcomes appeared on the market to be deepened for the successor appear on the market actuation. The athletic brand that Chinese home appears on the market the earliest is Li Ning of the old inside course of study, be in early in June 2004, li Ning combines bourse to appear on the market successfully in Hong Kong, first the amount that collect endowment Li Ning acquires is as high as 440 million HK dollar.

Dan Lining appears on the market and did not cause too big effect in home, after this a few years other enterprise of brand of motion of civilian look forward to is dedicated still the dilate of the amplification at scale of production and sale channel, how to set foot on city to just change this kind of condition till July 2007. On July 10, 2007, how to step in Hong Kong bourse [121.30 0.33%] appears on the market first days to close at 7.5 HK dollar, relatively the emission of 5.28 HK dollar price rises 4 into many.

How to step to be in Hong Kong this advocate board market financing 3.168 billion HK dollar, achieve market of capital of overseas of brand of Chinese mainland motion the record of collect endowment, compared with the collect when Li Ning appeared on the market 2004 endowment forehead, the collect that how steps endowment 7 times dimensions is Li Ning. 30 much HK dollar, the number that how steps IPO allows other person of the same trade, be in the sneaker enterprise of Fujian Jin Jiang to surprised together especially, the force of capital market begins display one‘s talent for the first time.

On October 10, 2007, have Kappa of famous motion brand to be in chinese mainland and Macao the Chinese tendercy of exclusive dealership reachs place in Hong Kong couplet advocate board appear on the market formally. In appear on the market the first day, chinese tendercy always clinchs a deal first days the quantity makes an appointment with 694.5 million, clinch a deal amount restrains 3.478 billion HK dollar. The market prise of Chinese tendercy reached 29.8 billion HK dollar that day, exceed 26 billion HK dollar of Li Ning, the head that held Chinese sports clothing very quickly an ancient folding chair.

Clearly, the precedent of the person that succeed is a successor appear on the market offerred a fact to prove, also sparked their appear on the market enthusiastic.

　　 Admit need

More important is, domestic movement brand is in brand-new development phase, and capital safeguard is indispensable. “The company grows certain level, appearing on the market is inevitable choice, appear on the market the platform that can provide capital to run for the future of the enterprise, this also is the product manages the important distinction that manages with capital, make the enterprise provides public letter power more and facilitating fund runs, go investing advantageous project. “ Jordan (China) Ni Zhennian of general manager of dress career center says.

Li of horse of galactic negotiable securities is with beautiful Tesibangwei the exemple is right the reporter says, current management risk is not to come from capital catenary, last as a result of dimensions however the supply that dilate brings catenary insecurity and administrative issue. “Because market condition is ceaseless fluctuant, if capital cannot reach the designated position in time, the circumstance such as market environment mutation or industry competition aggravate happens, will anticipate to what invest a project the effect brings bigger impact. Add at present raw material complementary makings cost rises considerably, the state such as the replace that industry boom cycle goes downstream on is the potential risk that the enterprise runs. The state such as the replace that industry boom cycle goes downstream on is the potential risk that the enterprise runs..

And the message that comes from a gram says, the capital of IPO collect basically will use as add promotion of face of set up shop, brand and product research and development. Current promotion of the plan of set up shop with a specific gram, brand is main battlefield with NBA, infuse of criterion of research and development more abroad elements, each need enough capital support.

Also the personage inside course of study thinks, this year, outback motion brand feels the competition of costume market is more and more intense apparently, market of before foreground is inferior to two years is hopeful in that way. But the competition of outback sports sale grows in intensity, with great quantity those who sponsor match, autograph to make an appointment with star athlete “ the match “ still spread out between each athletic brands. No matter the defray respect that is sale charge is returned in channel dilate, the support that has capital market is stated dominant position.