Achieved beautiful performance again recently with the beautiful baby house with childen\’s garments famous kingdom all along. The country that retail sales of another brand-new straight battalion of beautiful baby room is born on road of Shanghai Heng Shan by Fu baby hospital, at the same time this inn also is retail sales of the 100th straight battalion of whole nation of beautiful baby room, delimit on history of beautiful baby room on important brushstroke.
Enter chinese mainland to begin from 93 years, this professional production, management baby child the enterprise of things manages mode and brand characteristic develop a school of one\’s own peculiarly with its, as development of more than 10 years, it is the favour that gained increasing mom more, make the banner brand inside the industry.
Arrive from accurate mom 0-12 year old the child, arrive from childen\’s garments things, mix to baby carrier, child bed from the small nipple that the baby gives birth to first children car seat, the different brand that comes from each countries such as the United States, Australia, England, Switzerland, Japan gathers together in beautiful baby room. Different price, the outstanding product of different characteristic, satisfying all sorts of need of different crowd, what do one\’s best makes consumer experience one-stop is convenient shop, company child joy grows.
In the meantime, with other baby child what the industry differs is, beautiful baby room pays attention to access strategy very much, from be in at first each shop that large department store builds him, build a brand quickly famous degree, establish brand image through extending retail sales energetically to later. Beautiful baby room changes access strategy timelily according to actual condition. In the meantime, as dress representative brand increasingly grow in quantity, each dress brand builds his independent shop again in the department store, such diversity do not do the much brand of faze each other again, the access of full-scale development is politic, make the market environment that beautiful baby room is changing ceaselessly medium keep banner.
To establish brand image, begin from 4 years, li Ying room did store division image to transform to countrywide retail sales, make image of countrywide store division got unity. Still extend new retail sales energetically at the same time, in the inn in inn of community, busy streets, department store, if the retail sales of beautiful baby room of all sorts of types, different function is built in countrywide each district like emerge, the bottom made the amount of retail sales of countrywide straight battalion broke through 100 2005, shop amount exceeds 200, beautiful baby room besides access of development straight battalion, join in and approve those who sell route to extend also advance side by side- do two or more things at once. Beautiful baby room is had up to now join in check the number is close also 200. Of small elephant footmark ceaseless and outspread, make the site of beautiful baby room increasing, closer and closer, came true adequately \” the place that has the child has Li Ying house \” company goal.
Retail sales of Heng Shan road regards beautiful baby room as retail sales of the 100th straight battalion, its situation, also confirm Li Ying room extends the strategy that go up to think in access.
The product of beautiful baby room satisfies 0-12 year old the child\’s demand. Be worth what carry is, retail sales of Heng Shan road (Li Ying room retail sales of the 100th straight battalion) it is 0-3 in the light of the crowd year old Xiaotong. Accordingly, outside be being given priority to with Xiaotong dress except dress respect, things also took shop in important display the position. These things covered the product of numerous domestic and international outstanding brand: Those who have Japan is high grade baby child nurses product shellfish seat of car of the close, baby carrier that comes from the Japanese Kang Bei company that devotes oneself to infant safety to consider, children, still Germany is installed formerly, go up the professional manufacturer Bao Bishan that the century protects skin to taste with respect to birth baby the fifties, Xin Anyi that comes from England, beauty that comes from Switzerland happy happy etc.
Why retail sales of Heng Shan road with these products manage give priority to? Mr Xie Qixian explains assistant president of beautiful baby room, hospital of baby of Fu of neighbour of adjoin of retail sales of Heng Shan road, allow mom and new student to satisfy more need, the management of retail sales is tasted because this was done,adjust accordingly. Say to developing retail sales measure so while, making according to different geographical situation and environmental state the service has quality more is very important.
In festival of Chinese traditional the 10 or 20 days following Lunar New Year\’s Day during, retail sales of Heng Shan road held small-sized and lively opening Party, new old customer happilies gather under the same roof, with Li Ying the room celebrates the happy event of 100 inn jointly. Mr Xie Qixian shows assistant president of beautiful baby room, 100 inn are only the room to Li Ying begin, beautiful baby room returns tomorrow will go to the ground to take access seriously to manage like afterwards, there is the child\’s place in more, more needs the place of beautiful baby room, serve for the child better.