Threaten wants “ regression “ dress advocate the Yageer of course of study not “ contractive battlefront “ , had again instead with great quantity.
Announcement weighed Yageer recently, its are wholy-owned limited company contest of course of study of buy of Er of subsidiary elegant dagger gets area of center of city of Yin of peaceful wave city a the biggest house uses the land, contest buys the price 1.028 billion yuan, convert floor price 8707 yuan / square metre.
As the get warm again after a cold spell of landed course of study and capital market, yageer “ ready to do sth “ . Contradiction depends on: Before interest temptation, do abiding profit orientation of future and core competition ability where?
　　 Resist temptation hard
Consult Yageer 2008 annals, yageer already had floor area to make an appointment with the land of 4.48 million square metre to lay in at present, enough supports the development that did not come 3 years.
As estate get warm again after a cold spell, the enthusiasm taking the land that Yageer depresses for a time is ignited once more.
As 1992 with respect to sortie estate market veteran, enter after 2000, yageer increased the investment strength in estate domain abruptly, claim to plan to make real estate Wu into national estate company inside 5 years. Still come out for a time Yageer drafts estate board piece tear apart appear on the market.
But the outside also is anxious for a time, costly land reserve can become Yageer in the near future management burden.
When accepting media to interview, li Rucheng of person of door of palm of elegant dagger Er admits countrywide estate market one round more large-scale adjust extremely urgent.
For this, li Rucheng decided the strategy of house property business below one round to Yageer: “Should have control gender, put delay investment and development rhythm selectively, hand-in-hand travel is adjusted certainly “ . He says, yageer will with static apply the brake, seek after deciding, move, purchase land not blindly.
Almost meanwhile, capital market risk is increased, equity investment business of Yageer meets with repeatedly shrink. 3 quarterly reports showed Yageer 2008, the market prise of project of investment of company negotiable securities already dropped 13.5 billion yuan of the beginning of the year from 2008 10.4 billion yuan, profit of company net profit drops compared to the same period 43.55% .
Be based on the consideration of pair of capital market risks, plum of the end of the year was like get married to establish triumphant stone to invest a company in group company from assume leadership 2008, by professional group assistance is opposite already some partial finance capital undertake administrative, the level that tries to will invest business to turn to group company from joint-stock company gradually will operate, in order to reduce a risk.
　　 Slippery advocate course of study
Estate and equity investment field once huge success, masked dress of elegant dagger Er for a time almost advocate course of study.
Browse in last few years annals discovers Yageer not hard, dress is spent to the contribution of profit of elegant dagger Er smaller and smaller. The total sales revenue of elegant 2002 Gore is 2.4 billion yuan, the gross income of shirt and suit is 1.3 billion yuan, 54% what hold whole sale. Its sales revenue was 6 billion yuan 2006, among them the gross income of shirt and suit is 1.7 billion yuan, occupy only 28% .
During this, estate income increases 1.9 billion yuan of 2006 from 500 million yuan of 2002, increased 280 ï¼… . In addition, because successful investment is medium bank of letter negotiable securities, Ning Bo, medium base the equity of much home company such as foreign trade, when the river rises the boat goes up too of share price of elegant dagger Er.
Economic situation is grim, the market is in to Yageer on real estate and equity investment business be anxious to grow day and day. Yageer begins to try regression advocate course of study.
Chen Zhigao of vice president of group of elegant dagger Er expresses even, yageer already was the target that establish dress sale grew 20 ï¼… 2009.
“Yageer never deviate advocate course of study, dress is Yageer‘s foundation from beginning to end, we all the time very doing attentively. “ accepting when interviewing, li Rucheng replies so.
Although Yageer claims to won‘t abandon dress advocate course of study, but it is already special and difficult to want to achieve big breakthrough in garment industry direction.
The analyst that combines negotiable securities barks Chengdu devotes oneself to Yageer‘s research for a long time, arrive for many times survey of elegant dagger Er. Look in her, dress of elegant dagger Er advocate one of main predicament of course of study depend on his cannot evasive the inadequacy that its exist in respect of operation of products plan, brand and risk, “Yageer begins to be faced with bottleneck in respect of costume sale in domestic market, the space that promotes the market portion further namely already more and more finite, the ceiling that grow is seen dimly. The ceiling that grow is seen dimly..
To this, xin Yu of Liu of Dong Bi of elegant dagger Er, the company is adopting the strategy that makes market of big country costume further, the promotion that includes pair of new brand HSM.
Of new brand breed be not accomplish in one move. Wang Rong introduces, of new brand roll out need 3~5 normally year breed period, in the time that this means Yageer to be in nearly two years earnings still is achieved in the brand anew unlikely.
In addition, the personage inside course of study does not value current costume market. Country golden negotiable securities (prices) analyst Zhang Bin expresses to the author, at present the circumstance of spin industry nots allow hopeful, overall 2009 exit may be negative growth, battalion closes may be keep balance or digit grows.
　　 Industrial confusing bureau
Do the development direction of future of elegant dagger Er and industrial profit drop where? This one elegant Ge Erliang‘s long problem.
Although eye go to the fields produced the trend of get warm again after a cold spell of course of study to drive Yageer‘s share price advantageously to rise, as capital market get warm again after a cold spell, equity invests a risk also gradually hasten is dispersive. The become divided between each business already showed Dan Yage Er slowly.
Look in Wang Rong, yageer is traditional advocate the gain ability of spin of course of study and dress somewhat abate, especially textile Wu income is added fast be in with gain ability hasten delay. The space that promotes again on dress business is limited.
And the contribution of Wu of the real estate before this and equity yield to net profit is very remarkable already, achieve 53% , apparent prep above is traditional advocate course of study, masked for a time advocate the ray of business Wu.
Invest to Wu of spin dress, real estate and equity, what is strategy of company future development? This is in the topic that interior of elegant dagger Er is a closely guard a secret. Be in and “ China runs a newspaper “ in author contact, xin Yu of Dong Bi Liu just emphasizes again and again, “We are current Wu of 3 great undertaking takes seriously very much. Yageerxi hopes to establish the growth pattern of three-layer business chain. The cash of spin dress flows can use at feeding back capital concentrated model real estate, financial investment is to was whole industry to offer ‘ financial reservoir ‘ the safeguard of type and development space, 3 person between can form benign and interactive. 3 person between can form benign and interactive..