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On the competition ground of south Africa world cup after a year, chinese brand takes the ball that appears in Korea player on

Although Chinese football team fails to kill south Africa world cup, but Chinese sports brand however the entrance ticket that ground of occur for the first time took south Africa world cup. Regard Korea as the sponsor of the team, on the competition ground of south Africa world cup after the mark that Er of star of grand of Chinese sports brand overcomes will appear in a year, this also will be historical above meets with.

　　 Original vision

　　“Gram of grand star Er has strategic eye very much, sponsorred this to support tenacious Asian team, this is the glory of our Asia football, also be the glory of Chinese brand. South Africa world cup, although Chinese group cannot appear, but Chinese brand appeared. “ yesterday, when accepting brilliant to sign up for a reporter to interview, hong Xinger overcomes brand public relations director model gentleman says excitedly.

Element of Korea motion good athlete has “ secret division “ title, do not show hill dew in a lot of international matches, the moment of truth can be mixed by right of firm and persistent belief however super- constant play amaze the people with a single brilliant feat. In fact, the hardware level of Korea football and other country cannot place on a par: The league matches of Korea home is palletter, field does not have laid sod at all, great fortune momentum is used up below, athlete reluctance mixes a dress warmly and ear one‘s fill, more do not talk to go up the nutrition of higher administrative levels and rehabilitation… but fall in so difficult condition namely, korea player is depended on go all out in work toughly spirit, contend for make first courage and determination, develop group of world cup final successfully.

“This plants Korea to go all out in work tenaciously on body of athletic good athlete, active up spirit, as special as the brand essence that Hong Xinger captures be identical. See these are bit flashier just about, we choose to sponsor Korea football team. “ model the gentleman says.

　　 Accidental and allied

　　“Gram of grand star Er and Korea are allied, it is the first situation that Hong Xinger overcomes trend internationalization. “ according to model gentleman introduction, be in early in November 2006, smooth soil of fresh capital of hold office at court of gram of grand star Er and Korea Olympic committee were signed “ partner of whole world of Korea Olympic committee “ cooperative agreement, what pulled open Hong Xinger to restrain group of overall commitment Korea thereby is prelusive.

Delegacy of bright Olympic Games offers Ke Xiangchao of grand star Er in the round of all kinds sneaker, sprotswear, protect wait for professional sportswear to have. On Beijing Olympic Games, the project such as the Korea ping-pong that wears Hong Xinger to overcome a brand, weight lifting, gymnastics obtained the result of arrogant person. After Beijing Olympic Games, a few professional teams of Korea continue to wear Hong Xinger to overcome a ball to take with gym shoes go out for a battle, this included Korea women football and Korea among them male sufficient. 2008, korea women football carried off Asian cup champion; 2009, korea male sufficient acquired ticket of south Africa world cup, this is gram of grand star Er hand in hand a when Korea good athlete obtains another beautiful accomplishment.

“Choose delegation of Korea Olympic Games, it is major breakthrough of sale of our Olympic Games. “ model the gentleman says.

　　 The accident is surprizing

　　The world cup is the highest hall of world football, every nation group is flourish with can pounding a world cup. Chinese football team falls in a circuitry to go up early, and the east wind that Chinese brand is lending Korea team to give a clue however, it is important to was stridden again to world sale one pace.

“Korea group gives a clue this, to Hong Xinger the gram is a major good news. No matter be,come from commerce or brand say, this is accident surprise, we are met and Korea football team develops scale the collaboration with bigger, wider range. “ model the gentleman says. 　

It is reported, after Beijing Olympic Games, the contract of gram of grand star Er and Korea football team expired January to this year, next cooperative plans are brewing in the center. “After team of know Korea football gives a clue, we expressed congratulation to Korea football team for a short while, relevant assistance agreement is negotiating in the center, but ask you to believe, hong Xinger overcomes regular meeting and Korea football team to appear on competition ground of south Africa world cup together. Hong Xinger overcomes regular meeting and Korea football team to appear on competition ground of south Africa world cup together..

World cup of distance south Africa still has a year of time, football team has thrown Korea to prepare for war tensely in the center. Hong Xinger is overcome will still with “ cash imposes in kind “ means, for this Asia secret division brings the help of materially. “This is the turning point that gram of grand star Er reflects world of brand value, trend, we can increase the assistance strength of sufficient to Korea team for certain. We can increase the assistance strength of sufficient to Korea team for certain..

UNIQLO rolled out a type of new friend each other that the name is UNIQLO WIRE recently website. This website is begged to appeal to with extending BRATOP trend to common people, share a client to wear the result after using BRATOP.

BRATOP sells first female jacket for Japan, already had more than 3 million sale. UNIQLO WIRE website passes through a WIRE (red line) will string together receive short content, the woman that shows 100 ably to come from BRATOP of dress of world each district talks about them to wear with with supplement the experience of this product.

Mobile network address:

　　 About UNIQLO WIRE website

On the world a lot of places concern the fokelore that strings a crowd at red line. On UNIQLO WIRE website, red line namely between wearer of BRATOP of metaphor of in order to concatenate, indicative they are gone after because of similar heart and the knot is a group of things with common features group. This website also writes handwriting in hand of the thrust deep into the enemy forces between film, although put out,sound also can enjoy the fun of the website that browse.

This website is stationed in the language of bit of country to appear with all UNIQLO. (flower, law, medium, Han, day)

UNIQLO WIRE is website of characteristic of one seesaw pattern, the person that browse can fill in the questionnaire about BRATOP, and its answer will merge into in the statistical result of the website.

　　 What is BRATOP

BRATOP is new-style female jacket, liner bosom mat is its characteristic. It appears on the market first degrees in Japan at 2008 year, achieve the beautiful performance of more than 3 million sale instantly. At the same time Yirong ascends a list of names posted up of popular 2008 product (“ day classics is current news “ wait for) . This year, BRATOP will roll out the product of more shape color and design, make can more extensive collocation applies jacket in various circumstance.

In financial crisis big setting falls, 26 years the De Erhui of harships tastes all previous classics card value does not fall to rise instead, the people rises to year after year of its brand degree of belief.

On June 16, sponsor by world brand lab 2009 (the 6th) world brand congress is held in Beijing, released on the meeting 2009 “ China 500 have value brand most “ pop chart: Industrial and commercial bank is worth with one hundred and twenty-five billion and eighty-six million yuan brand price, flourish is ascended 2009 “ China 500 have value brand most “ head of a list of names posted up, de Erhui is worth 3.815 billion yuan to go up again with brand price a list of names posted up. Senior professor makes an appointment with business school of haing Buddha college Laiwei Dole of professor of college of writing · Dai Teng, Yale government is this brand inside “ 500 strong “ the delegate awards prize.

2009 “ China 500 have value brand most “ room of newspaper of world brand experiment is based on behavior of financial analysis, consumer to analysis and brand strength are analysed and be obtained pop chart, this is the assessment that they have comprehensive science the 6th times to Chinese brand. In this year pop chart, the brand value flourish with one hundred and twenty-five billion and eighty-six million yuan ascends industrial and commercial bank to provide value brand a list of names posted up most head, before holding sheet of a list of names posted up 5 still have shift of national electrified wire netting, CCTV, China and Chinese life.

This year “ China 500 have value brand most “ the brand that shares 28 when come from dress of food drink, spin, medium, IT, electric home appliances<gj, car, the sources of energy to wait inside relevant trades is selected. Among them food beverage industry still is the industry with selected most brand, share 71 brands selected; Rank the 2nd parting with tertiary industry is medium and spin garment industry, all have 51 brands selected.

Be in economist people when still discussing global economy to whether begin get warm again after a cold spell, a lot of athletic brand companies of home already were preparing each matters concerned that its appear on the market actively however.

Enter June, chinese kit acts the role of a brand be equal to gram group (the following abbreviation be equal to gram) with limited company of 361 degrees of international (the following abbreviation 361 ° ) the sprint phase that greeted Hong Kong to appear on the market. On June 8, 361 ° appear on the market through Hong Kong listen dispatch begins a road to perform level; And disclose according to message personage, be equal to the gram also will finish IPO in the 3rd quarter. The Li Ning before Jiashangzhi, how to step and the abroad success that Hong Xinger overcomes appears on the market, domestic sports brand is being entered appear on the market climax period.

　　 Enthusiastic as before

“Indebted swarm into ceaselessly at heating up money, appear on the market in Hong Kong greeted god-given ‘ window period ‘ , two companies plan to plan market fund 400 million dollar. “ message personage says to the reporter, although these inland move of the brand appear on the market the plan got the block up of financial crisis, but they do not have a change to appear on the market at first plan, and happen to coincide ground apt our market of condition foreign capital.

Be equal to Xu Zhihua of general manager of gram group group‘s closest high-key appearing is to be in a company to obtain illicit collect fund to invest an orgnaization to make an appointment with the media that 60 million dollar invests to meet on the meeting. “This should be last rounds of financing before the company appears on the market. Capital internationalization is the substantial of company internationalization. “ Xu Zhihua expresses to the reporter.

In fact, a gram need capital in be in ascendant orbit is further open the market. “Appear on the market early according to plan, but from last year second half of the year begins, global economy environment turns quickly poor, this plan must be laid aside. “ but the personage that is close to a gram discloses, from home the four seasons of manufacturer of each general Yo dress is spent order goods meeting circumstance looks, big environment of circumstance excel economy, occurrence materiality of reason IPO hopeful makes progress. In addition, the near future invests market mood to improve, drive field of new stock market at the same time active, also be one of main reasons.

Outback motion brand favors our market of condition foreign capital, because passed development of before a few years,basically be, these enterprises begin to move toward an international market in succession after inland had market base. And “ the substantial that capital internationalization is company internationalization “ . Xu Zhihua says to the reporter.

Outside dividing a gram, xia Youqun of 361 ° vice-president ever also expressed when accepting a reporter to interview, of the company appear on the market preparative work has been finished, await equal opportunity only.

　　 Jin Jiang board piece

Be similar to a gram and 361 ° , the enterprise that pursuit appears on the market still has a lot of.

Gathered together how to step, the Chinese sneaker such as 361 ° , De Erhui, Jordan is famous a the Chen Daizhen of the enterprise is Jin Jiang common small town, because in last few years appear on the market tide and gain fame.

According to reporter understanding, be fond of so that although choose,the Jin Jiang such as dragon, De Erhui, Kinglake knows renown motion brand appear on the market the spot is different, but appear on the market the plan happens to coincide the ground is surely inside nearly two years. A personage of know the inside story discloses, “The plan that is fond of the brand that get a surname is finished 2009 appear on the market, the target after financing should enlarge enterprise dimensions, 2 should buy a few otherer second-class brand. 2 should buy a few otherer second-class brand..

“Exact number is, 15 Fujian shoe kind the enterprise is possible overseas appears on the market, but specific appear on the market time is uncertain. “ Fujian Province shoe kind Chen Jian of guild deputy secretary-general introduces to the reporter. Those who deserve attention is, to urge these companies appear on the market pace, local government and guild are in take an active part in.

The manner of local government is to encourage, support, for instance every enterprise that appears on the market successfully may be obtained millions of cash award, enjoy special treatment on taxation policy at the same time. More important is, 2009, chinese shoe kind total volume of retail sales will achieve 212 billion yuan, 161 billion yuan of growth than 2006 30% . “Abroad capital market special value outback shoe kind the company grows prospect. “ say of old carry out.

　　 Example action

OK and affirmative is, tendercy of Li Ning, China and the success that grand star Er overcomes appeared on the market to be deepened for the successor appear on the market actuation. The athletic brand that Chinese home appears on the market the earliest is Li Ning of the old inside course of study, be in early in June 2004, li Ning combines bourse to appear on the market successfully in Hong Kong, first the amount that collect endowment Li Ning acquires is as high as 440 million HK dollar.

Dan Lining appears on the market and did not cause too big effect in home, after this a few years other enterprise of brand of motion of civilian look forward to is dedicated still the dilate of the amplification at scale of production and sale channel, how to set foot on city to just change this kind of condition till July 2007. On July 10, 2007, how to step in Hong Kong bourse [121.30 0.33%] appears on the market first days to close at 7.5 HK dollar, relatively the emission of 5.28 HK dollar price rises 4 into many.

How to step to be in Hong Kong this advocate board market financing 3.168 billion HK dollar, achieve market of capital of overseas of brand of Chinese mainland motion the record of collect endowment, compared with the collect when Li Ning appeared on the market 2004 endowment forehead, the collect that how steps endowment 7 times dimensions is Li Ning. 30 much HK dollar, the number that how steps IPO allows other person of the same trade, be in the sneaker enterprise of Fujian Jin Jiang to surprised together especially, the force of capital market begins display one‘s talent for the first time.

On October 10, 2007, have Kappa of famous motion brand to be in chinese mainland and Macao the Chinese tendercy of exclusive dealership reachs place in Hong Kong couplet advocate board appear on the market formally. In appear on the market the first day, chinese tendercy always clinchs a deal first days the quantity makes an appointment with 694.5 million, clinch a deal amount restrains 3.478 billion HK dollar. The market prise of Chinese tendercy reached 29.8 billion HK dollar that day, exceed 26 billion HK dollar of Li Ning, the head that held Chinese sports clothing very quickly an ancient folding chair.

Clearly, the precedent of the person that succeed is a successor appear on the market offerred a fact to prove, also sparked their appear on the market enthusiastic.

　　 Admit need

More important is, domestic movement brand is in brand-new development phase, and capital safeguard is indispensable. “The company grows certain level, appearing on the market is inevitable choice, appear on the market the platform that can provide capital to run for the future of the enterprise, this also is the product manages the important distinction that manages with capital, make the enterprise provides public letter power more and facilitating fund runs, go investing advantageous project. “ Jordan (China) Ni Zhennian of general manager of dress career center says.

Li of horse of galactic negotiable securities is with beautiful Tesibangwei the exemple is right the reporter says, current management risk is not to come from capital catenary, last as a result of dimensions however the supply that dilate brings catenary insecurity and administrative issue. “Because market condition is ceaseless fluctuant, if capital cannot reach the designated position in time, the circumstance such as market environment mutation or industry competition aggravate happens, will anticipate to what invest a project the effect brings bigger impact. Add at present raw material complementary makings cost rises considerably, the state such as the replace that industry boom cycle goes downstream on is the potential risk that the enterprise runs. The state such as the replace that industry boom cycle goes downstream on is the potential risk that the enterprise runs..

And the message that comes from a gram says, the capital of IPO collect basically will use as add promotion of face of set up shop, brand and product research and development. Current promotion of the plan of set up shop with a specific gram, brand is main battlefield with NBA, infuse of criterion of research and development more abroad elements, each need enough capital support.

Also the personage inside course of study thinks, this year, outback motion brand feels the competition of costume market is more and more intense apparently, market of before foreground is inferior to two years is hopeful in that way. But the competition of outback sports sale grows in intensity, with great quantity those who sponsor match, autograph to make an appointment with star athlete “ the match “ still spread out between each athletic brands. No matter the defray respect that is sale charge is returned in channel dilate, the support that has capital market is stated dominant position.